Apple iPad complaints force cider shop to change name

When the Fisher family set up The Apple Shop to sell their Norfolk-made cider, there was no such thing as an iPad or an iPhone. 

But 20 years after it opened its doors, it is being forced to change its name. So many people call the Wroxham Barns store enquiring about gadgets made by its Californian namesake, that it has decided to ditch the word Apple altogether.

From Easter, The Apple Shop in Wroxham Barns, will be known as The Norfolk Cider Shop instead.

Geoff Fisher, who runs the tiny shop said it received up to 24 calls a week from people wanting The Apple Store to fix broken Apple devices.

“It can be very funny, but some people are very rude and they slam the phone down,” he told the BBC. “All I can say to them is, ‘I’m very sorry, I can’t help you, but please do come along and get some proper Norfolk cider to get over your sorrows’.”

The situation was manageable for many years, but what started off as amusing became a major annoyance after Apple opened a store in nearby Norwich in 2009.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/9871479/Apple-iPad-complaints-force-cider-shop-to-change-name.html